You Got Press… Now What? 5 Things Every Brand Should Do After a Media Feature
Landing a media feature is a huge win—congrats! Whether it’s a blurb in a local outlet or a spotlight in a national publication, earned press is a powerful tool for building credibility, attracting new customers, and positioning your brand as a leader in your space.
But here’s the truth: just getting press isn’t enough. What you do after the article goes live is what truly moves the needle.
Here are six smart ways to maximize your media coverage and make it work harder for your brand:
1. Share It Everywhere
You earned it! Now it’s time to show it off. Don’t assume your audience has seen your media feature just because it was published.
Share the coverage on:
Instagram (grid, stories, reels, link in bio)
LinkedIn with thoughtful commentary
Your brand’s email newsletter
Twitter/X, Facebook, Threads—wherever your community lives
💡Pro tip: Pull out a compelling quote or headline from the article to make your post more eye-catching and scroll-stopping.
2. Update Your Website
If you don’t already have one, create a Press or As Seen In section on your website. It’s a great place to showcase credibility, impress potential clients, and improve SEO.
At a minimum, include:
The outlet’s logo
A brief headline or quote from the article
A direct link to the coverage
This section is especially important for DTC, CPG, and service-based businesses that rely on trust to convert customers.
3. Repurpose the Content
Think of each press hit as a content goldmine. Here are a few ways to turn one media mention into multiple assets:
Create Instagram carousel graphics or story highlights
Write a blog post expanding on the topic you were featured for
Pin it on Pinterest for ongoing SEO traffic
Include it in your next investor or client pitch deck
You’ve already done the work—now stretch the value.
4. Add It to Your Brand Toolkit
Press features make great additions to:
Media kits
Sales presentations
Onboarding documents
PR decks and sponsor pitches
The more you incorporate your earned credibility into your brand’s marketing materials, the more trust you build instantly.
5. Keep the Momentum Going
One article is a great start, but ongoing visibility is key.
Continue engaging with your community, stay active on social media, and maintain a consistent PR strategy. Whether you have a new product launching, a behind-the-scenes story to share, or a trend to comment on, the next press opportunity is always closer than you think.
Need Help Making the Most of Your Media Wins?
At May Marketing & Relations, we help food, beverage, lifestyle, and hospitality brands not only land press but also leverage it for long-term growth. From strategic pitching to repurposing earned media across platforms, we build layered campaigns that keep your brand top of mind.
📩 Get in touch with us at olivia@maymarketingrelations.com to learn more.
