Landing a media feature is a huge win congrats! Whether it’s a blurb in a local outlet or a spotlight in a national publication, earned press is a powerful tool for building credibility, attracting new customers, and positioning your brand as a leader in your space.

It may be the middle of summer, but in the world of public relations, holiday season has already begun—at least when it comes to media planning.

If your brand is hoping to land a coveted spot in a Holiday Gift Guide this year, July is the time to start pitching. National magazines, major websites, and top-tier gift roundups work several months in advance, and missing this window could mean missing out on some of the year’s most impactful press.

Let’s break down what you should be doing now, what to expect, and how to prepare your brand for long lead holiday pitching success.